Social Media Interview Questions
Social Media Interview Questions

Top Social Media Interview Questions & Answers – Most Frequently Asked

List of Most asked Social Media interview questions and answers. Freshers and experienced candidates can get a reference from these questions. Social Media Marketing interview tips, Social Media Job. Social media manager to increase brand visibility and connect with customers.

1. What is Social Media Marketing
Social Media Marketing: Social media marketing refers to the process of gaining traffic or attention through social media sites; Some top social media websites are given below;

  • Facebook
  • Linkedin
  • Google+
  • Twitter
  • Pinterest

2. Do you know what Facebook Edgerank is? Why is it important?

Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

  • The affinity between you and your followers
  • How links, video, images, and content engages the reader
  • And the time of the post.
  • All these aspects impact the marketing strategy of your Facebook Business page which
  • makes it so important to understand Edgerank.

3. What are the social media success tracking tools?

It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:

Google Analytics: To measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content: By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.

Observe the conversations about your company: The share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.

You can use SocialMention, a free tool to track the names.

Tracking with Social CRM tool: You can track the total size of community and engagement with the help of a social CRM tool.

Tracking overall Social Media Returns: By adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.

4. What would KPIs (Key Performance Indicators) you recommend to report on social media efforts?

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

5. Is Google+ worth for using in a business?

Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.

With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.

It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.

6. What is RSS Feed and why it is crucial?

The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds to push content to company’s site and allow readers to subscribe to their feed.

Benefits of generating RSS Feed are:

Helps you get wider audiences for the content
It enables you to email subscriptions, feeding content to readers, and live bookmarking.

7. What are the elements of a viral video?

  • Deciding the audience before creating the content of the video.
  • Making the first 20 seconds of a video compelling. These 20 seconds will influence the
  • viewers whether to watch it further or not.
  • Time relevance should be observed as it encourages the campaign’s viral potential.
  • The video must be entertaining to the masses as well as universal.
  • A catchy line or phrase must be there to hit the viewers’ thought process positively.
  • Create an attention-grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.
  • Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

8. In what ways can you measure social return on investment (ROI)?

You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

  • Customer Acquisition
  • Reach
  • Traffic
  • Lead Generation
  • Revenue
  • clicks
  • Contest Entries
  • These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.

9. What are the best practices on Twitter?

Some of the best ways to use Twitter are:

  • Using no more than 2 hashtags every tweet.
  • Keeping the tweets around 100 characters. Make your tweets crisp and hitting.
  • Schedule and plan your tweets with the help of Buffer or TweetDeck.
  • With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.
  • Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.

10. How can you boost Facebook reach?
Some of the tips to increase your reach on Facebook are:

  • Buy some ads
  • Stop using 3rd party tools
  • Improve your Facebook EdgeRank
  • Keep building your own Website and Email list

11. What is the responsibility of social media manager?

Social media manager implements the company’s social media marketing. The Job role includes-

  • Developing company’s content strategy
  • Creating relevant content
  • Blogging
  • Community participation and leadership
  • Promotion strategy on social sites
  • Monitor, listen and respond to users in a “Social” way while cultivating sales and leads
  • Develop and expand community or blogger outreach efforts
  • Create, design and manage promotions and social ad campaigns
  • Identify threats and report notable threats to appropriate management
  • Respond to social media crisis or negative comment scenario
  • Define strategies to enhance or build the follower fan base
  • The role Social media manager may also be called Social Media Specialist/ Strategist / Analyst / Executive or Intern. Irrespective of the name, the job profile will remain the same.

12. What set of skills required to become a Social Media Manager?

To become a Social Media Manager, you should have a

  • Native understanding of each social media network
  • Ability to connect corporate objectives to messaging, content and campaigns
  • Ability to write concisely
  • Ability to sympathize, engage and effectively communicate with a diverse range of
  • people and opinions
  • Provide customer service and handle complaints
  • Deep understanding of the products or services the company renders
  • To intuitively know how your audience experience the brand, communicate online and
  • how to leverage those opportunities

13. How do you measure social media success?

Use various tools to check the site optimization, the parameters to check the success of social media success are

  • The rise in the number of followers
  • Increase in the number of leads
  • Number of Inbound links to your site through social sites
  • Number of bloggers comment, social shares and traffic generated
  • Increase in the total sales made online
  • Number of Posts published
  • Conversion- Number of subscription
  • Account Creation
  • Query form submission

14. Mention some tools that Social Media Manager wants to consider?

The tools that Social Media Manager would consider would be

Zendesk: Collecting messages from e-mail voice, customer engagement platform, social into one collaborative inbox

HootSuite: Team management, social media dashboard, reporting, and search/monitoring

Sproutsocial: Manage multiple brands, pages, searches. Assign tasks to team members, reporting, competitor research and post analytics

Radian 6: Enterprise social media management application for campaigns, listening, research and post analytics

TweetDeck: Just like HootSuite, TweetDeck helps you to manage multiple social media accounts- such as MySpace, Facebook, Twitter, Foursquare and LinkedIn

Crowdbooster: It measures users engagement over time and across multiple social media networks. It also suggests what kind of content are best for the business

WordPress Editorial Calendar Plugin: An editorial calendar plugin will give you a bird’s eye view of your entire content publishing plan like publishing schedule, editorial task, blog post key topic, and ideas,

 

15. Mention some tricks that can drive more traffic to your blog posts?

Few tricks that can drive more traffic to your blog posts are

  • Promote your content or BlogPost across a wider variety of Platforms like
    com, Tumblr, com
  • Create a 6-second preview of your post with the app(iPhone) like Vine and post it on
  • tweeter with a link to the blog post
  • Give a short presentation of content or blog on Slide-Share and provide a link to the content or to any relevant content
  • Pin your post to Pinterest contributors board by choosing an attractive image, the title of your blog post, adding keywords and hashtags
  • Use Instagram to share the image or title of your blog post. Share your blog post images to Tumblr, Facebook, Flickr, Twitter and Foursquare

 

16. List out the tips to improve your Facebook EdgeRank?

To improve your Facebook EdgeRank you have to follow the following tips

  • Keep it short -> Posts between 100-250 characters are more likely to get more likes, comments and shares
  • Be Visual -> Use Photos and Videos it can attract more users
  • Ask for what you want -> Always ask for opinion or questions related to your content and how to improve it
  • Post Daily -> 96% of your Fans aren’t coming back to your page, so frequently posting is the only way to consistently reaching them
  • Be Relevant and Not Pushy -> Post related to your service and product, but it should not address directly to your service or product
  • Be Timely -> Find the best times for your audience and then stick with them

17. List out some tips to increase your reach on Facebook?

To increase your reach on Facebook you can consider following tips

Improve your Facebook EdgeRank -> It determines which of your post get most visibility in your fans newsfeed

Stop using third-party tools -> Don’t use any third party tools for scheduling posts and posting to social media

Get your likes up -> Use like-gating in which likes are given in exchange for access to content such as free download

Buy some Ads -> Buying some ads can be a smart move

Keep building your own Email list and Website -> Make direct contact with fans by building your own e-mail list and website.

18. Besides Social Site how you can optimize your content?

Besides social sites, there are a number of other communities like Social Buzz Club, Viral Content Buzz, Triberr, etc. that brings together content creators and enhance their social media promotion.

19. Explain how would you deal with negative comments or a social media crisis?

To deal with negative or heated comments over social media sites you can use following steps

Respond Quickly: The first 24 hours for any post on the social media site is crucial for any negative comments made. Justify your brand or content if it is legitimate or else apologize if you are wrong. Don’t use an approach of tit for tat

Create crisis FAQs: Create a web page and put all the information about the crisis in one place so that it can help you to respond the crisis when it really occurs the FAQs should include

Acknowledgment of crisis

Details about the occurrence

If available, photos or videos

How company found out

The specific action takes in response

Document every facet: Once you hit by the social media crisis record each bit of it like tweets, blog comments, status updates

Never send the third reply: A third reply is an argument and not a justification, on the third reply you take it offline

Seek help from experienced community manager: Community manager is aware of the in and out of the product and knows well how to handle disgruntled customers

20. List out the tips to promote your blog or content on social media sites?

You can promote your blog or content on the social media site using Co-Schedule.

  • Social Sharing Schedule can double your traffic
  • Use the different title for the same blog and schedule the blog post
  • Schedule posting differs for different social sites, for example, you cannot promote same
  • post to Facebook twice in one day that is on Twitter
  • It allows you to create social messages at the time of post creation
  • Plan out your blog post promotion with simple strategy with a simple Timeline

21. Explain how would you assess the social media presence of a company?

To assess the social media presence of a company following parameters can be used

Whether the company is registered with all the social media sites Pinterest, Facebook, LinkedIn, etc

A frequency of content published on social sites

Type of content- imagery based/text etc.

Level of audience engagement posts enjoy

Is the description in social media aligned with the company’s goals

Is the company’s information on social sites are updated and current

Do your social media profiles include relevant links to your website, blog and other social media presence

Does Company follows the right metrics to get more attention from social sites

Company’s employees from all other division or franchises have created their own profile on social networks

Is company’s brand consistent on each network like- same logo, company description, etc?

Whether a presence on social sites are used only for pushing out messages or used as a platform to create conversation

22. What is the difference between social customer service environment and social marketing environment?

This question on social media will differentiate between mediocre candidates and above par candidates.

Social Marketing Environment: It calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.

Social Customer Service Environment: This requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.

23. What are the marketing strategies to generate leads?

They will hire you only if you know how to generate leads!

Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.

Social Media ROI = No. of Leads

Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.

24. How can we allocate a budget for social media advertising?

You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.

For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.

Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):

Training
Manpower
Time
Financial
Monitoring, publishing and reporting software
Attention

25. What are the elements of a viral video?

Some of the elements necessary to make a video viral are:

  • Deciding the audience before creating the content of the video.
  • Making the first 20 seconds of a video compelling. These 20 seconds will influence the
  • viewers whether to watch it further or not.
  • Time relevance should be observed as it encourages the campaign’s viral potential.
  • The video must be entertaining to the masses as well as universal.
  • A catchy line or phrase must be there to hit the viewers’ thought process positively.
  • Create an attention-grabbing and compelling title with relevant tags to include widely
  • searched key terms. An interest description will act as a teaser to the audience.
  • Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

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